LONG-LOST CHINESE RITUAL SENSE "Longzhuge"
Longzhuge,located on the top of Zhushan Jingdezhen,it is the location of the imperial kiln in the past dynasties, and it is the soul and symbol of the porcelain capital for thousands of years. From the emblem of city to the brand, from Inheritance to revival.
In 1963, Longzhuge was used by Jingdezhen porcelain industry as a trademark bottom stamp for the production of high-quality products, entering thousands of households.
In 2021, Longzhuge opened the road to brand rejuvenation, with the "long-lost Chinese ritual sense" as the core, and follow the brand history. It condensing over 600 years of royal kiln ingenuity and exquisite skills, inheriting Chinese classics and cultural confidence. From the state banquet to the family feast,- modeling a contemporary beautiful life style.
In1903
Establishment of Jiangxi Ceramic Industry Company in Jingdezhen .
In1958
Establishment of Universe Porcelain Factory.
In1963
Longzhuge was used by Jingdezhen porcelain industry as a tradem ark bottom stamp.
In1979
Jiangxi Ceramic Industry Company (predecessor of Jingdezhen Cer amic Culture Tourism Group) registered the "Longzhuge" trademark for new col or decal porcelain. Enjoy a high reputation and influence of brand both domesticall y and internationally.
In2016
Taoxichuan Ceramic Art Avenue Begins to Run.
From 2023 to present
conferences and receptions multiple times. On October 11 of thi s year, General Secretary Xi Jinping inspected and researched Taoyang Alley Historical an d Cultural Tourist Area in Jingdezhen City, Jiangxi Province, and learned about the protec tion and inheritance of ceramic culture.
Longzhu Pavilion
Taoxichuan
